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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 12, Number 1, 1 September 2004

Editorial
pp. 6-8(3)
Author: Ozimek, John

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Acquiring high value, retainable customers
pp. 21-31(11)
Author: Banasiewicz, Andrew

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Mining the web for business intelligence: Homepage analysis in the internet era
pp. 32-54(23)
Authors: Lau, Kin-nam; Lee, Kam-hon; Ho, Ying; Lam, Pong-yuen

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The 2003 Information Management Project Awards
pp. 55-79(25)
Author: Di Bernado, Lisa

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Legal protection of databases: A wider transatlantic divide?
pp. 80-86(7)
Authors: Nettleton, Ewan; Obhi, Harjinder

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