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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 11, Number 3, 1 April 2004

Editorial
pp. 199-201(3)
Author: Ozimek, John

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A database approach to cross selling in the banking industry: Practices, strategies and challenges
pp. 216-234(19)
Authors: Lau, Kin-nam; Chow, Haily; Liu, Connie

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Electronic marketing and the new anti-spam regulations
pp. 235-240(6)
Author: Nettleton, Ewan

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Defining business-to-consumer relationships: The consumer's perspective
pp. 255-267(13)
Authors: Sorce, Patricia; Edwards, Kimberly

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The 2003 Information Management Awards
pp. 280-285(6)
Author: Di Bernardo, Lisa

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