The Journal of Database Marketing & Customer Strategy Management

Time to fly: An approach to segmentation and modelling customer dynamics in the travel sector
pp. 299-318(20)
Authors: Nigel Magson; David Dipple

Company activities for managing customer equity
pp. 319-332(14)
Author: Behram Hansotia

Exploring the success factors of eCRM strategies in practice
pp. 333-343(11)
Authors: Qimei Chen; Hong-Mei Chen

Artificial neural networks, classification trees and regression: Which method for which customer base?
pp. 344-356(13)
Authors: Roland Linder; Jeannine Geier; Mathias Kölliker

Genetic modelling in database marketing: The GenIQ Model
pp. 357-372(16)
Author: Bruce Ratner

Database right — Place your bets
pp. 373-378(6)
Authors: Harjinder Obhi; Ewan Nettleton

Which part of my marketing spends really works? — Marketing mix modelling may have an answer
pp. 379-385(7)
Author: Shaun Doyle

Book review
pp. 386-388(3)