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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 11, Number 2, 1 December 2003

Editorial: What do you want from your universities?
pp. 105-106(2)
Author: Tapp, Alan

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The role of academics and analysts in misleading businesses — The case of customer relationship management
pp. 121-132(12)
Authors: Stone, Merlin; Woodcock, Neil; Starkey, Michael

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How to implement marketing strategies using database approaches
pp. 135-148(14)
Authors: McClymont, Hoda; Jocumsen, Graham

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The fuzzy clustering method: Applications in the air transport market in Taiwan
pp. 149-158(10)
Authors: Chiang, Ian Wen-Yu; Liang, Gin-Shuh; Yahalom, Shmuel

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Mobile Marketing – The Message Revolution
pp. 183-184(2)
Author: Tapp, Alan

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Scoring Points: How Tesco is Winning Customer Loyalty
pp. 185-187(3)
Author: Stone, Merlin

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