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Previously published as The Journal of Database Marketing

The Journal of Database Marketing & Customer Strategy Management was previously published as The Journal of Database Marketing.

Publisher: Palgrave Macmillan

Volume 11, Number 1, 1 September 2003

Editorial: Ten years
pp. 6-8(3)
Author: Ozimek, John

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New directions in customer research and the issue of ownership: A marketing research viewpoint
pp. 26-39(14)
Authors: Nancarrow, Clive; Rees, Sharon; Stone, Merlin

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Customer lifetime value determination and strategic implications for a cruise-ship company
pp. 40-52(13)
Authors: Berger, Paul D; Weinberg, Bruce; Hanna, Richard C

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Why CRM doesn't work
pp. 89-90(2)
Author: Stone, Merlin

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Customer Loyalty in European Banking
pp. 91-92(2)
Author: Ozimek, John

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