Leveraging your content's value

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Content creators are facing the challenge of how to best leverage their content's value. Many are struggling in a world where user-generated content is king and a few niche players who do not have a content-creation background are vying to re-define how people consume content in the digital age. Looking forward, early Web 3.0 speculation is that mature internet users will be seeking premium content and the internet will become a worldwide database requiring content that can be adapted quickly in order to plug seamlessly into new digital formats. This paper introduces the concept of a Content Interpreter, a system that allows content-centric enterprises to leverage their content's value by making it easily available in comprehensible formats. A Content Interpreter is the key to empowering content, especially when working with a large digital archive.Journal of Digital Asset Management (2007) 3, 259–262. doi:10.1057/palgrave.dam.3650101

Document Type: Research Article

DOI: http://dx.doi.org/10.1057/palgrave.dam.3650101

Publication date: October 1, 2007

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