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Publisher: Palgrave Macmillan

Volume 3, Number 2, 1 April 2007

Editorial
pp. 55-55(1)
Author: AlRoy, Iris

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MRM; making DAM and CRM stick together: The ten functional areas of marketing
pp. 65-70(6)
Authors: Jansen, Romek; Riemersma, Frans

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Quality marketing: Making marketing more strategic
pp. 71-78(8)
Author: Patterson, Laura

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Building DAM solutions for service-oriented architecture
pp. 79-88(10)
Authors: Hurst, Chuck; Hoffert, Eric

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Marketing resource management: A hype or a must have?
pp. 99-101(3)
Author: Kerpisci, Atilla

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