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Publisher: Palgrave Macmillan

Volume 16, Number 1, 2013

The Contributors
pp. 1-4(4)

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Nation Branding: Issues, Insights and Impacts
pp. 5-6(2)
Authors: Melewar, T C; Gupta, Suraksha; Dinnie, Keith

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Mega-event and Country Co-branding: Image Shifts, Transfers and Reputational Impacts
pp. 7-33(27)
Authors: Heslop, Louise A; Nadeau, John; O'Reilly, Norm; Armenakyan, Anahit

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The Dimensions of Nation Brand Personality: A Study of Nine Countries
pp. 34-47(14)
Authors: Kim, You Kyung; Shim, Sung Wook; Dinnie, Keith

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Measuring and Positioning Nation Brands: A Comparative Brand Personality Approach
pp. 48-65(18)
Authors: Rojas-Méndez, José I; Papadopoulos, Nicolas; Murphy, Steven A

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Antecedents of Nation Brand Personality
pp. 80-94(15)
Authors: Song, Young-A; Sung, Yongjun

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