Ethical Scandal, Legacy Identity and Relationship Outcomes: Sensemaking of the Innocents
Source: Corporate Reputation Review, Volume 14, Number 2, 2011 , pp. 97-113(17)
Publisher: Palgrave Macmillan
Abstract:This article examines legacy identification within the context of a global service company that was dissolved following an ethical disgrace. The study was based on in-depth interviews with Latin American respondents who previously worked for the disgraced company, but were later hired by competitor firms. Comparisons are drawn between legacy identity's influence on workplace relations versus client relations, thus uncovering nuances about the nature, motivators and consequences of legacy identity. Findings suggest that the legacy identity became the lens through which respondents interpreted the past, negotiated relationships and created a ‘new’ self. Managerial implications, limitations, future research directions are discussed in this article.
Document Type: Research Article
Publication date: January 1, 2011