Does Corporate Reputation Improve Stock Performance in an Emerging Economy? Evidence From Turkey
Abstract:Corporate reputation has long been recognized as a valuable asset, and several studies have investigated the relationship between reputation and various performance measures. However, researchers have reached conflicting results for companies in developed countries, indicating positive, conditionally positive and even no relationship. This study finds that a portfolio of highly admired firms in an emerging economy earns about 10 percent less than that market's overall portfolio annually and discusses possible explanations for this finding.
Document Type: Research Article
Affiliations: 1: Department of Marketing, Faculty of Economics and Administrative Sciences, Yasar University, Bornova, Izmir, Turkey 2: Faculty of Economics and Administrative Sciences, Yasar University, Bornova, Izmir, Turkey
Publication date: January 1, 2011