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‘Public Trust’ and Trust in Particular Firm–Stakeholder Interactions

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Trust is a well-established facet of organizational life, and one that can have a profound effect upon the performance of business organizations. In this paper, we develop a theoretical model that accounts for different aspects of trust, differential stakeholder views of trust, and how these differences impact a stakeholder's trust in a particular business. In turn, we theorize about the connection between this particularized stakeholder trust and the trust one has in business as an institution, accounting for the role of institutional influences and societal accounts (ie, ‘narratives’) about business. We discuss implications of the model and directions for future research.
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Document Type: Research Article

Affiliations: Darden School of Business Administration, University of Virginia, Charlottesville, VA, USA

Publication date: 2010-01-01

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