Human Resource Management Role Implications for Corporate Reputation

$43.00 plus tax (Refund Policy)

Buy Article:

Abstract:

Corporate reputation is an intangible yet important factor that influences stakeholder behavior, including employees, management, customers and investors. In order to add organizational value, the human resource (HR) function must focus on actions that build employee competencies and motivation that in turn positively influence corporate reputation. This article reviews HR roles and presents a conceptual framework that builds on research conducted by Fombrun and van Riel (2004). The framework suggests that HR can indirectly help improve corporate reputation. The author provides organizational examples and implications for HR managers.

Document Type: Research Article

DOI: http://dx.doi.org/10.1057/crr.2009.17

Affiliations: School of Business, The State University of New York at Oswego, Oswego, New York, USA

Publication date: January 1, 2009

Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more