Skip to main content

Human Resource Management Role Implications for Corporate Reputation

Buy Article:

$35.00 plus tax (Refund Policy)

Corporate reputation is an intangible yet important factor that influences stakeholder behavior, including employees, management, customers and investors. In order to add organizational value, the human resource (HR) function must focus on actions that build employee competencies and motivation that in turn positively influence corporate reputation. This article reviews HR roles and presents a conceptual framework that builds on research conducted by Fombrun and van Riel (2004). The framework suggests that HR can indirectly help improve corporate reputation. The author provides organizational examples and implications for HR managers.
No References
No Citations
No Supplementary Data
No Data/Media
No Metrics

Document Type: Research Article

Affiliations: School of Business, The State University of New York at Oswego, Oswego, New York, USA

Publication date: 2009-01-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more