Measuring the Reputation of Top US Business Schools: A MIMIC Modeling Approach

Author: Safón, Vicente

Source: Corporate Reputation Review, Volume 12, Number 3, 2009 , pp. 204-228(25)

Publisher: Palgrave Macmillan

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Abstract:

This article examines predictors of the reputation of top US business schools as perceived by three different stakeholders: business school deans, MBA candidates, and recruiters of MBA graduates. Reputation is modeled and later estimated via a Multiple Indicators and Multiple Causes model using LISREL methodology. The outcomes of the study show that the reputation of a business school is a unidimensional construct, implying homogeneity in the perceptions of the stakeholders analyzed, and fundamentally hinges on two antecedents: quality of students and position in the business school media rankings.

Document Type: Research Article

DOI: http://dx.doi.org/10.1057/crr.2009.19

Affiliations: Faculty of Economics, University of Valencia, Valencia 46022, Spain

Publication date: January 1, 2009

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