Measuring the Reputation of Top US Business Schools: A MIMIC Modeling Approach
Author: Safón, Vicente
Source: Corporate Reputation Review, Volume 12, Number 3, 2009 , pp. 204-228(25)
Publisher: Palgrave Macmillan
Abstract:This article examines predictors of the reputation of top US business schools as perceived by three different stakeholders: business school deans, MBA candidates, and recruiters of MBA graduates. Reputation is modeled and later estimated via a Multiple Indicators and Multiple Causes model using LISREL methodology. The outcomes of the study show that the reputation of a business school is a unidimensional construct, implying homogeneity in the perceptions of the stakeholders analyzed, and fundamentally hinges on two antecedents: quality of students and position in the business school media rankings.
Document Type: Research Article
Affiliations: Faculty of Economics, University of Valencia, Valencia 46022, Spain
Publication date: January 1, 2009