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Publisher: Palgrave Macmillan

Volume 12, Number 1, 2009

The Contributors
pp. 1-2(2)

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The Role of Corporate Communications in Developing a Corporate Brand Image and Reputation in Mauritius
pp. 3-20(18)
Authors: Hawabhay, Bharati Bina; Abratt, Russell; Peters, Mark

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Building Intangible Resources: The Stickiness of Reputation
pp. 21-32(12)
Authors: Ang, Siah Hwee; Wight, Ana-Maria

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The Effects of Charity Reputation on Charitable Giving
pp. 33-42(10)
Author: Meijer, May-May

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Using Feng Shui to Create a Positive Corporate Reputation
pp. 43-51(9)
Author: Li Chang, William

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Guilty by Association: Image ‘Spill-over’ in Corporate Co-branding
pp. 52-63(12)
Authors: Kahuni, Abel Tasiyana; Rowley, Jennifer; Binsardi, Arnaz

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