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Publisher: Palgrave Macmillan

Volume 10, Number 4, 2007

Online and Offline Corporate Brand Images: Do They Differ?
pp. 217-244(28)
Authors: Syed Alwi, Sharifah Faridah; Da Silva, Rui Vinhas

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Engaging Employees in Community Investment at Pfizer
pp. 305-311(7)
Authors: Jenkins, Christine; Baker, Pam

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Is it True Love Between the Octopus and the Frog? How to Avoid the Authenticity Gap
pp. 312-318(7)
Authors: Wicki, Senem; van der Kaaij, Jan

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