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Exploring the Drivers of Corporate Reputation: A Study of Italian Securities Analysts

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Corporate reputation can be broadly defined as a set of collectively held beliefs about a company's ability to satisfy the interests of its various stakeholders. In this paper, we report findings from an empirical study of drivers affecting the judgment of a specific group of stakeholders, that is, securities analysts. Results from a survey of 75 analysts operating on the Milan Stock Exchange indicate that securities analysts tend to judge companies mainly on their financial performance, the configuration of their governance structures, the quality of their financial disclosure and the quality of their leadership and of their prospects for the future.Corporate Reputation Review (2007) 10, 99–123. doi:10.1057/palgrave.crr.1550048

Document Type: Research Article

DOI: http://dx.doi.org/10.1057/palgrave.crr.1550048

Affiliations: 1: 1Economics and Marketing Department, IULM University, Milan, Italy 2: 2Institute of Strategic Management, Università Bocconi, Milan, Italy 3: 3Economics and Marketing Department, IULM University, Milan, Italy

Publication date: January 1, 2007

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