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Publisher: Palgrave Macmillan

Volume 9, Number 4, 2006

The Contributors
pp. 211-212(2)

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Diminishing Returns From Reputation: Do Followers Have a Competitive Advantage?
pp. 213-224(12)
Authors: Obloj, Tomasz; Obloj, Krzysztof

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Substantive and Evaluative Media Reputations Among and Within Cognitive Strategic Groups
pp. 225-242(18)
Authors: Wry, Tyler; Deephouse, David L; McNamara, Gerry

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Diagnosing the Relationship Between Corporate Reputation and Retail Patronage
pp. 243-257(15)
Authors: Ou, Wei-Ming; Abratt, Russell

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An Integrative Approach to University Visual Identity and Reputation
pp. 258-270(13)
Authors: Alessandri, Sue Westcott; Yang, Sung-Un; Kinsey, Dennis F

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A New CI and Rebranding Experience using the SK Brand Management System
pp. 271-280(10)
Authors: Rhee, Noh Jong; Han, Eun Kyoung

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