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Publisher: Palgrave Macmillan

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Volume 9, Number 3, 2006

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Managing Corporate Reputation Within the Chinese Context: Future Research Directions
pp. 155-161(7)
Authors: Zyglidopoulos, Stelios C; Reid, David McHardy

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The Contributors
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Corporate Reputations in China: How Do Consumers Feel About Companies?
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Using Guanxi to Establish Corporate Reputation in China
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The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study
pp. 179-197(19)
Authors: Wang, Yonggui; Kandampully, Jay A; Lo, Hing-Po; Shi, Guicheng

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Branding China: The Ultimate Challenge in Reputation Management?
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