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Publisher: Palgrave Macmillan

Volume 9, Number 3, 2006

Managing Corporate Reputation Within the Chinese Context: Future Research Directions
pp. 155-161(7)
Authors: Zyglidopoulos, Stelios C; Reid, David McHardy

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The Contributors
pp. 162-164(3)

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Corporate Reputations in China: How Do Consumers Feel About Companies?
pp. 165-170(6)
Authors: Fombrun, Charles J; Pan, Matthew

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Using Guanxi to Establish Corporate Reputation in China
pp. 171-178(8)
Author: Standifird, Stephen S

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The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study
pp. 179-197(19)
Authors: Wang, Yonggui; Kandampully, Jay A; Lo, Hing-Po; Shi, Guicheng

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Branding China: The Ultimate Challenge in Reputation Management?
pp. 198-210(13)
Authors: Loo, Theresa; Davies, Gary

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