How Good Corporate Reputations Create Corporate Value

Author: Dowling, Grahame

Source: Corporate Reputation Review, Volume 9, Number 2, 2006 , pp. 134-143(10)

Publisher: Palgrave Macmillan

Buy & download fulltext article:


Price: $43.00 plus tax (Refund Policy)


Corporate Boards, CEOs, CFOs, consultants, investors and academics are all interested in the question of – if and how corporate reputations create financial value for companies. To date, much of the research that tests the claim that a good corporate reputation directly creates such value has produced conflicting findings. This paper illustrates how a good corporate reputation can enhance the market value of a company. This discussion also suggests that it is premature to try to put an accurate financial value on a company's brand/reputation.Corporate Reputation Review (2006) 9, 134–143. doi:10.1057/palgrave.crr.1550017

Document Type: Research Article


Affiliations: 1Australian Graduate School of Management, University of New South Wales, Sydney, NSW, Australia

Publication date: January 1, 2006

Related content


Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content

Text size:

A | A | A | A
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages. print icon Print this page