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Reputation Among Peer Academic Institutions: An Investigation of the US News and World Report's Rankings

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Abstract:

The purpose of this study was to determine what leads to a higher reputation among peer academic institutions as reported in the US News and World Report's 2005 annual survey of ‘America's Best Colleges’. It was found that the level of student attention and selectivity are determinants of peer assessment for private universities. A university's research emphasis and prior ranking influence peer assessment for both private and public universities. An emphasis on research, however, has a greater impact on the peer assessment of public versus private universities. Student size and sports team performance appear to influence the peer assessment of private and public universities, respectively. Thus, peer assessors are able to make clear distinctions between private and public universities with a potential bias towards more visible universities in general.Corporate Reputation Review (2005) 8, 233–244; doi:10.1057/palgrave.crr.1540252

Document Type: Research Article

DOI: http://dx.doi.org/10.1057/palgrave.crr.1540252

Publication date: October 1, 2005

pal/crr/2005/00000008/00000003/art00005
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