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Publisher: Palgrave Macmillan

Volume 8, Number 2, 1 July 2005

Designing a Formative Measure for Corporate Reputation
pp. 95-109(15)
Author: Helm, Sabrina

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Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs
pp. 121-135(15)
Authors: Rode, Verena; Vallaster, Christine

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Influences on Post-M&A Corporate Visual Identity Choices
pp. 136-144(9)
Authors: Brooks, Mary R; Rosson, Philip J; Gassmann, Horand I

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Corporate Reputation Management in Germany: Results of an Empirical Study
pp. 145-163(19)
Authors: Wiedmann, Klaus-Peter; Buxel, Holger

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