Skip to main content

TGI Friday's, UK: A Case of Innovation

Buy Article:

$35.00 plus tax (Refund Policy)

This paper will present a concise marketing assessment of the TGI Friday's Inc. company, with a special reference to its evolution since the establishment of the organization in the USA and its current success in the UK, with a view to analyzing its worldwide reputation of leadership in its market. This benchmark report is the product of literature review and is divided into three main parts: (1) introduction: tracing the company background and historic evolution, (2) marketing audit and analysis of components: presenting the macroenvironment, marketing strategy, marketing organization, marketing productivity and marketing functions audit and (3) conclusion and recommendations: discussing overall evaluation and recommendations concerning weak and threatening areas.Corporate Reputation Review (2005) 8, 73–79; doi:10.1057/palgrave.crr.1540240
No References
No Citations
No Supplementary Data
No Data/Media
No Metrics

Document Type: Research Article

Publication date: 2005-04-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more