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Perceived Organizational Reputation and Organizational Performance: An Empirical Investigation of Industrial Enterprises

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This study analyzes the complex set of relationships among perceived organizational reputation, firm's quality of products/services, customers' satisfaction and multiple performance measures. A path analysis shows that reputation is influenced by customers' satisfaction, which is a mediator in the relationship between the firm's quality of products/services and reputation. Reputation is associated with the firm's growth and accumulation of customers' orders, but is not directly associated with market share, profitability and financial strength. Market share influences a firm's profitability and is a function of the firm's growth and accumulation of customers' orders, but it has no influence on the firm's financial strength.Corporate Reputation Review (2005) 8, 13–30; doi:10.1057/palgrave.crr.1540236
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Document Type: Research Article

Affiliations: 1: 1Bar-Ilan University, Israel 2: 2Tel Aviv University, Israel

Publication date: 2005-04-01

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