Skip to main content

A World of Reputation Research, Analysis and Thinking — Building Corporate Reputation Through CSR Initiatives: Evolving Standards

Buy Article:

$43.00 plus tax (Refund Policy)

Abstract:

Various standard-setting initiatives have developed in recent years that are designed to induce companies to adopt more systematic, progressive and visible corporate social responsibility (CSR) policies. Some derive from forceful regulatory action by some European countries or pan-European regulatory bodies. Most, however, derive from efforts by various government and non-government groups to adopt standards to describe how companies should relate to employees and communities. These developments depart from the more voluntary forms of CSR favored in the USA and are having a significant effect on the reputation-building strategies of global companies in many countries.This paper reviews some of these evolving standards and regulatory developments and focuses attention principally on Europe, where they are being articulated most clearly. The European approach provides a potentially useful benchmark for understanding how companies are strengthening their reputations by converging on international norms of CSR.Corporate Reputation Review (2005) 8, 7–12; doi:10.1057/palgrave.crr.1540235

Document Type: Research Article

DOI: http://dx.doi.org/10.1057/palgrave.crr.1540235

Publication date: April 1, 2005

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Partial Open Access Content
Partial Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more