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Journalists' Evaluation of Corporate Reputations

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This paper describes the successful development of four indices to measure the drivers of a company's corporate reputation. The indices were developed as formative as opposed to reflective measures and their predictive validity was tested using data from 25 business journalists. The results indicate that these four attributes of a company provide good insight into the drivers of a company's reputation.Corporate Reputation Review (2004) 7, 196–205; doi:10.1057/palgrave.crr.1540220
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Document Type: Research Article

Publication date: 01 July 2004

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