ISSN 1363-3589, Online ISSN: 1479-1889
Publisher: Palgrave Macmillan
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An Issues Management Perspective on Corporate Identity: The Case of a Regulatory Agency
Illia, Laura; Schmid, Evelyn; Fischbach, Irene; Hangartner, Robert; Rivola, Roberto
How Influential are Corporate Credibility and Endorser Attractiveness When Innovators React to Advertisements for a New High-Technology Product?
Lafferty, Barbara A; Goldsmith, Ronald E
Management of the Organizational Image: A Method for Organizational Image Configuration
So What Really Changed After Enron?
Creating the BBVA Experience: Beyond Traditional Brand Management
Alloza, Ángel; Conley, Stephen; Prado, Fernando; Farfán, Juana; Espantaleón, Raquel
Corporate Branding in Marketspace
Stuart, Helen; Jones, Colin
For Your Bookshelf: The Power of Corporate Communication: Crafting the Voice and Image of Your Business
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