Skip to main content

Publisher: Palgrave Macmillan

Volume 5, Numbers 2-3, 1 October 2002

Introduction: The Challenges of Corporate Branding
pp. 105-112(8)
Authors: Schultz, M; de Chernatony, L

Favourites:
ADD

Would a Brand Smell any Sweeter by a Corporate Name?
pp. 114-132(19)
Author: de Chernatony, L

Favourites:
ADD

Why Internal Branding Matters: The Case of Saab
pp. 133-142(10)
Authors: Bergstrom, A; Blumenthal, D; Crothers, S

Favourites:
ADD
Favourites:
ADD

Corporate Branding through External Perception of Organizational Culture
pp. 159-174(16)
Authors: Kowalczyk, S J; Pawlish, M J

Favourites:
ADD

Brands and Broadband — A Communications Opportunity
pp. 176-191(16)
Author: Oechsle, S J

Favourites:
ADD

Corporate Branding, Retailing, and Retail Internationalization
pp. 194-212(19)
Authors: Burt, S L; Sparks, L

Favourites:
ADD

Corporate Branding: A Framework for E-retailers
pp. 213-225(13)
Authors: Merrilees, B; Fry, M-L

Favourites:
ADD
Favourites:
ADD
Favourites:
ADD
Favourites:
ADD
Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more