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Publisher: Palgrave Macmillan

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Volume 5, Numbers 2-3, 1 October 2002

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Introduction: The Challenges of Corporate Branding
pp. 105-112(8)
Authors: Schultz, M; de Chernatony, L

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Would a Brand Smell any Sweeter by a Corporate Name?
pp. 114-132(19)
Author: de Chernatony, L

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Why Internal Branding Matters: The Case of Saab
pp. 133-142(10)
Authors: Bergstrom, A; Blumenthal, D; Crothers, S

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Corporate Branding through External Perception of Organizational Culture
pp. 159-174(16)
Authors: Kowalczyk, S J; Pawlish, M J

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Brands and Broadband — A Communications Opportunity
pp. 176-191(16)
Author: Oechsle, S J

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Corporate Branding, Retailing, and Retail Internationalization
pp. 194-212(19)
Authors: Burt, S L; Sparks, L

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Corporate Branding: A Framework for E-retailers
pp. 213-225(13)
Authors: Merrilees, B; Fry, M-L

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