Publisher: Palgrave Macmillan

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Volume 4, Number 2, 1 July 2001

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Corporate Images, Attributes and the UK Pharmaceutical Industry
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The Personification Metaphor as a Measurement Approach for Corporate Reputation
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‘Living’ the Corporate Identity: Case Studies from the Creative Industry
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NGOs: The New Super Brands
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Managing Political Communications
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The Human Face of Corporate Governance
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