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Why Companies and Countries are Taking On Each Other's Roles

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The relationship between countries and companies is changing. In some ways they are becoming more like each other. But in other respects they are beginning to exchange roles. Nations increasingly emphasize nationality; global companies increasingly ignore it. Nations increasingly use business speak, gdp and so on; global companies increasingly emphasize soft issues. The relationship between companies and countries is getting closer. They compete, they overlap, they swap places.Corporate Reputation Review (2000) 3, 254–265; doi:10.1057/palgrave.crr.1540118

Document Type: Research Article


Publication date: 2000-07-01

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