Skip to main content

Branding B-Schools: Reputation Management for MBA Programs

Buy Article:

$43.00 plus tax (Refund Policy)

Abstract:

Increasingly, business schools are finding that they need to focus on building reputation — even more so than their parent universities. However, in-house, public relations and publications offices are ill-equipped to take on this responsibility. Some schools, like the University of Chicago, have hired marketers and others have used consulting firms, like McKinsey & Co., to analyze this problem, but none are immune from the phenomenon, and few seem to understand the need to focus on reputation.Corporate Reputation Review (2000) 3, 171–178; doi:10.1057/palgrave.crr.1540111

Document Type: Research Article

DOI: https://doi.org/10.1057/palgrave.crr.1540111

Publication date: 2000-04-01

  • Access Key
  • Free ContentFree content
  • Partial Free ContentPartial Free content
  • New ContentNew content
  • Open Access ContentOpen access content
  • Partial Open Access ContentPartial Open access content
  • Subscribed ContentSubscribed content
  • Partial Subscribed ContentPartial Subscribed content
  • Free Trial ContentFree trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more