Strategic Philanthropy: Responding to Negative Portrayals of Corporate Social Responsibility

$43.00 plus tax (Refund Policy)

Buy Article:


This paper examines the strategic use of corporate philanthropy to modify images of corporate social responsibility following negative media exposure. Based on an analysis of the philanthropic allocations made by 163 corporate foundations between 1988 and 1993, the authors found that total annual philanthropy and allocations to educational philanthropy tend to increase following negative media exposure of the company. The results suggest that companies may use corporate philanthropy as a strategic tool to remedy negative portrayals of their social responsibility in the media.Corporate Reputation Review (2000) 3, 124–136; doi:10.1057/palgrave.crr.1540107

Document Type: Research Article


Publication date: April 1, 2000

Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more