Responding to Reputational Crises: A Stakeholder Perspective

Authors: Zyglidopoulos, S¹; Phillips, N²

Source: Corporate Reputation Review, Volume 2, Number 4, 1 October 1999 , pp. 333-350(18)

Publisher: Palgrave Macmillan

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Abstract:

In this article, we explore the management of corporate reputation crises caused by sudden and unexpected incidents like industrial accidents, scandals, and product failures. Drawing on the stakeholder and crisis management literatures, we develop a model of reputational crises useful in understanding what they are, how they develop over time, and how they can be managed. Based on our model, we present a number of propositions concerning the complex relationship among the initial triggering event, stakeholder reactions, and the managerial responses that characterize reputational crises. Throughout the paper, we use the examples of the Union Carbide disaster at Bhopal and the Exxon Valdez disaster in Alaska to illustrate our theoretical points. We conclude with a discussion of future directions for research in this area.Corporate Reputation Review (1999) 2, 333-350; doi:10.1057/palgrave.crr.1540090

Document Type: Research article

DOI: 10.1057/palgrave.crr.1540090

Affiliations: 1: 1Rotterdam School of Management, Erasmus University 2: 2Faculty of Management, McGill University

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