Skip to main content

Potentially Devastating Events: How Three Companies Managed and Survived a Crisis

Buy Article:

$43.00 plus tax (Refund Policy)

Abstract:

This paper examines three high-profile companies, each embroiled in potentially damaging events that occurred in recent history. The authors have taken a four-tiered approach in evaluating these crises and their effect on the company involved as follows: (1) overview of the event; (2) evaluation of management's response; (3) examination of public reaction to the event and the effect on the company's reputation; and (4) measurements of the economic impact of the event, in terms of financial results and shareholder value. These parameters are reviewed in the context of each case study. Following an examination of the three cases, there are some overall observations and conclusions regarding the events.Corporate Reputation Review (1999) 2, 268–277; doi:10.1057/palgrave.crr.1540084

Document Type: Research Article

DOI: https://doi.org/10.1057/palgrave.crr.1540084

Publication date: 1999-07-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more