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Reputational Information: Its Role in Inter-organizational Collaboration

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This paper explores the concept of reputational information in relation to decision makers' choice of inter-organizational partners. Reputational information is compared to other sources of information and a set of propositions is developed linking aspects of relationship formation and development with the use of reputational information. The propositions are further examined through a case study of a large Danish Telecommunications company's use of reputational information when evaluating advertising agencies.Corporate Reputation Review (1999) 2, 215–230; doi:10.1057/palgrave.crr.1540081
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Document Type: Research Article

Publication date: 1999-07-01

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