Skip to main content

Corporate Communications: A Benchmark Study of the Current State of the Art and Practice

Buy Article:

$43.00 plus tax (Refund Policy)


A study was conducted by Edelman Public Relations Worldwide in cooperation with the Medill School of Journalism at Northwestern University and Opinion Research Corporation to learn the internal values of corporations in regard to communications. From a field of 750 major American companies originally queried, 100 responded in some detail. The 1997 study was divided into four sections: Current Practices and Issues; Structure, Function and Operations; Planning Goals and Measurement, and Functional Areas and Audiences. The most significant findings were that the effectiveness of corporate communication very much depends on the level of the senior-most communications executive; budgets for communication functions seem not to be tied to their importance within a company; fewer than half the companies have mission statements or written disclosure policies for financial information, and there is little communication of corporate goals to employees.Corporate Reputation Review (1998) 2, 78–86; doi:10.1057/palgrave.crr.1540068

Document Type: Research Article


Publication date: 1998-01-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more