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Publisher: Palgrave Macmillan

Volume 1, Number 4, 1 July 1998

Letter from the Editors
pp. 308-308(1)
Authors: Fombrun, C J; van Riel, C B M

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Measuring Corporate Images
pp. 313-326(14)
Authors: van Riel, C B M; Stroeker, N E; Maathuis, O J M

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The Torch Stops Here: Olympic Sponsorship and Corporate Reputation
pp. 343-355(13)
Authors: Wally, S; Hurley, A E

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The Impact of Corporate Marketing on a Company's Brand Extensions
pp. 356-378(23)
Authors: Keller, K L; Aaker, D A

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Reputation Management: The Shandwick Way
pp. 381-385(5)
Author: Semons, A

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Managing Corporate Image in a Dynamic Environment
pp. 386-392(7)
Author: Roberts, K J

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Where do Reputations Come From?
pp. 393-399(7)
Author: Saxton, M K

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The Analyst Community and Why It Matters
pp. 401-407(7)
Author: Kuperman, J

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