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Part VII: Managing Reputation: Pursuing Everyday Excellence: Corporate identity: What of it, why the confusion, and what's next?

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Abstract:

The final session examined critical issues raised in the practice of reputation management. Panelists presented research about the structure of departments devoted to external affairs, investor relations and the emerging nature of the reputation consultancy industry. Three panelists evaluated the interaction between reputation and identity, confronting a theoretical perspective with a more practical view.Organizational Images: Between Being and Appearing - Nicola Marziliano, Nokia TelecommunicationsCorporate Reputation and External Affairs Management - James E. Post and Jennifer J. Griffin, School of Management, Boston UniversityThe Rise of Investor Relations Departments in the Fortune 500 Industrials - Hayagreeva Rao, Emory UniversityIntegrating Corporate Culture, Identity and Image: An Emerging Industry? - Majken Schultz, Lars Ervolder and Jannik Hultén, Copenhagen Business SchoolCorporate Identity: What of It, Why the Confusion, and What's Next? - John M.T. Balmer, University of StrathclydeThe Image Cascade and the Formation of Corporate Reputations - Violina P. Rindova, New York UniversityThe conference chair Charles Fombrun (New York University) concluded the intensive two-day conference by highlighting the convergences among session participants. He also reminded everyone about the imminent publication of the Corporate Reputation Review. In closing, he invited participants to plan for 'Reputation II': The annualized conference will next be hosted by Cees van Riel (Erasmus University) in The Netherlands on January 16, 1998, in Amsterdam.Corporate Reputation Review (1997) 1, 183–188; doi:10.1057/palgrave.crr.1540041

Document Type: Research Article

DOI: http://dx.doi.org/10.1057/palgrave.crr.1540041

Publication date: July 1, 1997

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