The Journal of Brand Management

Statement from the new editors
pp. 255-256(2)
Authors: Brexendorf, Tim Oliver; Kernstock, Joachim; Powell, Shaun M

Putting city branding into practice
pp. 257-267(11)
Author: Braun, Erik

Employee brand equity: Scale development and validation
pp. 268-288(21)
Authors: King, Ceridwyn; Grace, Debra; Funk, Daniel C

On the validity of measuring brand images by rating concepts and free associations
pp. 289-303(15)
Authors: Danes, Jeffrey E; Hess, Jeffrey S; Story, John W; Vorst, Keith

Reasons for non-consideration of brands and the role of prior experience
pp. 304-317(14)
Authors: Bogomolova, Svetlana; Millburn, Sandra

Consumer perspectives of cultural branding: The case of Burberry in Taiwan
pp. 318-330(13)
Authors: Peng, Norman; Chen, Annie Huiling

Corporate branding literature: A research paradigm review
pp. 331-343(13)
Author: Pillai, Anandan

Effects of geographical university names on users' perceptions
pp. 344-357(14)
Authors: Peluso, Alessandro M; Guido, Gianluigi