Destination branding for small cities: The essentials for successful place branding

Author: Dinnie, Keith

Source: The Journal of Brand Management, Volume 17, Number 2, October 2009 , pp. 159-161(3)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/bm.2008.38

Publication date: 2009-10-01

• In this: publication
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• In this Subject: Business
• By this author: Dinnie, Keith

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