The Journal of Brand Management

Drivers of brand value, estimation of brand value in practice and use of brand valuation: Introduction to the special issue
pp. 1-5(5)
Authors: Raggio, Randle D; Leone, Robert P

Assessing long-term brand potential
pp. 6-17(12)
Authors: Keller, Kevin Lane; Lehmann, Donald R

Valuing brands and brand investments: Key learnings and future expectations
pp. 18-25(8)
Author: Haxthausen, Ove

Managing tomorrow's brands: Moving from measurement towards an integrated system of brand equity
pp. 26-38(13)
Authors: Das, Sunando; Stenger, Curt; Ellis, Charles H

A taxonomy of brand valuation practice: Methodologies and purposes
pp. 39-61(23)
Authors: Salinas, Gabriela; Ambler, Tim

Securitization of brand names: Basic concepts and its use in practice
pp. 62-83(22)
Authors: Taylor, Ruth L; Becerra, Rudy; Stuart, Patricia; Case, Spencer A

Postscript: Preserving (and growing) brand value in a downturn
pp. 84-89(6)
Authors: Raggio, Randle D; Leone, Robert P

Advocate General and ECJ strengthen brand owners' armour
pp. 90-93(4)
Authors: Mulholland, Judith; Doggett, Lorna