The Journal of Brand Management

The luxury brand strategy challenge
pp. 287-289(3)
Authors: Okonkwo, Uché

Managing the growth tradeoff: Challenges and opportunities in luxury branding
pp. 290-301(12)
Author: Keller, Kevin Lane

Sustaining the luxury brand on the Internet
pp. 302-310(9)
Authors: Okonkwo, Uché

The specificity of luxury management: Turning marketing upside down
pp. 311-322(12)
Authors: Kapferer, Jean-Noël; Bastien, Vincent

An international perspectiveon luxury brand and country-of-origin effect
pp. 323-337(15)
Authors: Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; Pederzoli, Daniele; Wiedmann, Klaus-Peter; Hennigs, Nadine; Siebels, Astrid; Chan, Priscilla; Tsuchiya, Junji; Rabino, Samuel; Ivanovna, Skorobogatykh Irina; Weitz, Bart; Oh, Hyunjoo; Singh, Rahul

Luxury brand marketing - The experience is everything!
pp. 338-346(9)
Authors: Atwal, Glyn; Williams, Alistair

The anatomy of the luxury fashion brand
pp. 347-363(17)
Authors: Fionda, Antoinette M; Moore, Christopher M

Consumption practices of counterfeit luxury goods in the Italian context
pp. 364-374(11)
Authors: Gistri, Giacomo; Romani, Simona; Pace, Stefano; Gabrielli, Veronica; Grappi, Silvia

New luxury brand positioning and the emergence of Masstige brands
pp. 375-382(8)
Authors: Truong, Yann; McColl, Rod; Kitchen, Philip J

Is fashion promoting counterfeit brands?
pp. 383-394(12)
Authors: Juggessur, Joshie; Cohen, Geraldine

Measuring perceived brand luxury: An evaluation of the BLI scale
pp. 395-405(11)
Authors: Christodoulides, George; Michaelidou, Nina; Li, Ching Hsing

Is CRM for luxury brands?
pp. 406-412(7)
Authors: Cailleux, Hugues; Mignot, Charles; Kapferer, Jean-Noël

Luxury fashion branding — Trends, tactics, techniques
pp. 413-415(3)
Author: Dinnie, Keith