Luxury fashion branding — Trends, tactics, techniques

Author: Dinnie, Keith

Source: The Journal of Brand Management, Volume 16, Numbers 5-6, March 2009 , pp. 413-415(3)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/bm.2008.34

Publication date: 2009-03-01

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• In this Subject: Business
• By this author: Dinnie, Keith

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