Nation branding: Concepts, issues, practice

Author: Davies, Gary

Source: The Journal of Brand Management, Volume 16, Number 8, July 2009 , pp. 582-583(2)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/bm.2008.36

Affiliations: 1: Email: gary.davies@mbs.ac.uk

Publication date: 2009-07-01

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• In this Subject: Business
• By this author: Davies, Gary

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