The Journal of Brand Management

The concept of brand experience
pp. 417-419(3)
Author: Schmitt, Bernd

`Local People' a critical dimension for place brands
pp. 420-438(19)
Authors: Freire, João Ricardo

Brand name and consumer inference making in multigenerational product introduction context
pp. 439-454(16)
Authors: Auh, Seigyoung; Shih, Eric

Customer branding of commodity products: The customer-developed brand
pp. 455-467(13)
Authors: Pennington, Julia R; Ball, A Dwayne

Determinants of innovation and creativity in corporate branding: Findings from Denmark
pp. 468-479(12)
Authors: Jensen, Morten Bach; Beckmann, Suzanne C

Fitting new brand principles: First encounter at bank branches
pp. 480-491(12)
Authors: Raich, Margit; Crepaz, Marc-Philipp

Brand owners and their continuing fight against eBay
pp. 492-495(4)
Authors: Aboulian, Lucy; Grewal, Simi

Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding
pp. 496-498(3)
Author: Dinnie, Keith