The Journal of Brand Management logo Palgrave Macmillan logo

Publisher: Palgrave Macmillan

Volume 16, Number 4, 2 January 2009
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Brand, organisation identity and reputation: Bold approaches to big challenges
pp. 219-220(2)
Author: Abimbola, Temi

Ownership effects in consumers' brand extension evaluations
pp. 221-233(13)
Authors: Fu, Guoqun; Ding, Jiali; Qu, Riliang

The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
pp. 234-247(14)
Authors: Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, Alastair

Chasing brand value: Fully leveraging brand equity to maximise brand value
pp. 248-263(16)
Authors: Raggio, Randle D; Leone, Robert P

Key determinants of internal brand management success: An exploratory empirical analysis
pp. 264-284(21)
Authors: Burmann, Christoph; Zeplin, Sabrina; Riley, Nicola

Sound business
pp. 285-286(2)
Author: Dinnie, Keith

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