The Journal of Brand Management

Nordic brands
pp. 1-3(3)
Authors: Dinnie, Keith; Ind, Nicholas

Sponsorship-fuelled success in the Danish energy sector
pp. 4-12(9)
Authors: Biune, Søren; Andersen, Lars Kaa

The Finnish country-of-origin effect: The quest to create a distinctive identity in a crowded and competitive international marketplace
pp. 13-20(8)
Author: Ryan, Jason

Nordic brands towards a design-oriented concept
pp. 21-29(9)
Author: Roncha, Ana

Coming to America: Can Nordic brand values engage American stakeholders?
pp. 30-39(10)
Authors: Rubin, James; Schultz, Majken; Hatch, Mary Jo

Building a corporate brand: The internal brand building process in Swedish service firms
pp. 40-50(11)
Authors: Wallström, Åsa; Karlsson, Ted; Salehi-Sangari, Esmail

Investigating installers' readiness to use mobile B2B communication: Findings from Denmark
pp. 51-62(12)
Author: Jensen, Morten Bach

The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking
pp. 63-79(17)
Authors: Anselmsson, Johan; Johansson, Ulf; Persson, Niklas

Adoption of corporate branding by managers: Case of a Nordic business-to-business company
pp. 80-91(12)
Authors: Aspara, Jaakko; Tikkanen, Henrikki

Creating a clearly differentiated SME brand profile: The case of Montana A/S
pp. 92-104(13)
Authors: Lassen, Peter; Kunde, Jesper; Gioia, Carmine

Branding, cheating the customer and other heretical thoughts
pp. 105-109(5)
Authors: Thjømøe, Hans Mathias

The second wave of sustainability hits Swedish brands
pp. 110-115(6)
Authors: Gad, Thomas; Moss, Stanley