Branded entertainment: Product placement & brand strategy in the entertainment business

Author: Dinnie, Keith

Source: The Journal of Brand Management, Volume 16, Number 3, 29 December 2008 , pp. 216-217(2)

Publisher: Palgrave Macmillan

Document Type: Research article

DOI: http://dx.doi.org/10.1057/bm.2008.33

Publication date: 2008-12-29

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• In this Subject: Business
• By this author: Dinnie, Keith

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