The Journal of Brand Management

Development and progress in branding research
pp. 117-118(2)
Author: Melewar, T C

Online corporate brand image, satisfaction and loyalty
pp. 119-144(26)
Authors: Da Silva, Rui Vinhas; Syed Alwi, Sharifah Faridah

Branding and the Cyprus wine industry
pp. 145-159(15)
Authors: Vrontis, Demetris; Paliwoda, Stanley J

Characteristics of successful employer brands
pp. 160-175(16)
Authors: Moroko, Lara; Uncles, Mark D

Three laws of branding: Neuroscientific foundations of effective brand building
pp. 176-194(19)
Author: Walvis, Tjaco H

The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
pp. 195-212(18)
Authors: Na, Kwang Jin; Holland, Ray; Shackleton, John; Hwang, Yun-Yong; Melewar, T C

Case review: Adidas AG, Adidas Benelux BV v Marca Mode CV, C&A Nederland CV, H&M Hennes & Mauritz Netherlands BV, Vendex KBB Nederland BV
pp. 213-215(3)
Authors: Aboulian, Lucy; Charnley, Patrick; Watkins, Hannah

Branded entertainment: Product placement & brand strategy in the entertainment business
pp. 216-217(2)
Author: Dinnie, Keith