The Journal of Brand Management

From the Guest Editors
pp. 379-381(3)
Authors: Aperia, Tony; Luk, Sherriff T K; Yip, Leslie S C

The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea
pp. 382-398(17)
Authors: Jun, Jong Woo; Cho, Chang-Hoan; Kwon, Hyuck Joon

B2B brand extension to the B2C market—The case of the ICT industry in Taiwan
pp. 399-411(13)
Authors: Tang, Ying-Chan; Liou, Fen-May; Peng, Sheng-Yao

The competence and constraints of brand building for contract manufacturers
pp. 412-432(21)
Authors: Liu, Feng-Hsu; Liu, Heng-Yih; Lin, Ting-Ling

A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry
pp. 433-451(19)
Authors: Ni, Na; Wan, Fang

The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour
pp. 452-464(13)
Authors: Luk, Sherriff T K; Yip, Leslie SC

Conceptual framework of within-category brand personality based on consumers' perception (WCBP-CP): The case of men's apparel category in South Korea
pp. 465-489(25)
Authors: Lee, Eun-Jung; Rhee, Eun-Young

Wilson v Yahoo! UK Ltd, Overture Services Ltd
pp. 490-492(3)
Authors: Aboulian, Lucy; Charnley, Patrick; Watkins, Hannah