The Journal of Brand Management

Branding: A constantly developing concept
pp. 299-300(2)
Author: Veloutsou, Cleopatra

Brand management models of major consulting firms, advertising agencies and market research companies: A categorisation and positioning analysis of models offered in Germany, Switzerland and Austria
pp. 301-311(11)
Authors: Zednik, Anita; Strebinger, Andreas

Strategic Brand-Culture Fit: A conceptual framework for brand management
pp. 312-321(10)
Author: Banerjee, Saikat

Brand value and firm performance nexus: Further empirical evidence
pp. 322-335(14)
Authors: Yeung, Matthew; Ramasamy, Bala

An integrative framework linking brand associations and brand loyalty in professional sports
pp. 336-357(22)
Authors: Kaynak, Erdener; Salman, Gulberk Gultekin; Tatoglu, Ekrem

Internal branding: Exploring the employee's perspective
pp. 358-372(15)
Authors: King, Ceridwyn; Grace, Debra

It's all in the stripes: D Jacobson & Sons Ltd v. Globe GB Ltd
pp. 373-377(5)
Authors: Aboulian, Lucy; Maxwell, Julia; Charnley, Patrick